In 2024, San Diego-based spirits company Infinium Spirits has dramatically expanded the global footprint of its flagship whiskey brand, Templeton, as demand for American whiskey continues to grow worldwide.

Key Distribution Highlights:

  • European Expansion: Templeton Whiskey is now available in several European countries, including the Czech Republic, Poland, Germany, Switzerland, and Liechtenstein.
  • Broader Reach: Beyond Europe, the brand has entered new markets in Kazakhstan and Israel, with further distribution agreements secured in Sweden, Croatia, and Slovenia.

Strategic Partnerships:

  • New Distributors: Infinium Spirits has partnered with leading distribution companies across multiple countries, ensuring Templeton’s presence in both emerging and established whiskey markets.
    • Fine Brands in Sweden
    • Bar Media in Croatia and Slovenia
    • Helsinki Group in the Czech Republic
    • The Last Port in Poland
    • Monte Bianco in Kazakhstan
    • Agat&D in Israel
    • Sprithöker in Germany
    • Glen Fahrn in Switzerland and Liechtenstein

Templeton’s Growth & Ambitions:

  • Victor Kujawski, international commercial manager at Infinium Spirits, expressed enthusiasm about the brand’s ambitious expansion:
    “As American whiskey is growing around the world, Templeton is perfectly positioned to develop internationally. With new releases such as Fortitude Bourbon and Midnight Rye, we are confident Templeton will become a major player in the global whiskey market.”

  • Innovative New Products: The launch of Fortitude Bourbon and Midnight Rye enhances Templeton’s diverse range of rye whiskies, catering to the rising global demand for American rye whiskey.

Local Distributor Insights:

  • Martin Nemec, CEO of Helsinki Group, on Templeton’s presence in the Czech Republic:
    “Templeton has a strong personality, distinctive design, and stands out in a competitive market. We are excited to distribute such a charismatic brand.”

  • Rafał Nawrot, product manager at The Last Port, on Poland’s market response:
    “Our collaboration with Infinium Spirits has already yielded promising results. Templeton Whiskey is meeting the high expectations of our customers, and we anticipate continued success.”

  • Konstantin Kovtunets, head of spirits at Monte Bianco, Kazakhstan:
    “We’re thrilled to introduce Templeton, one of the best American rye whiskies, to our market.”

Expanding Global Presence:

With strategic distribution partners and an ever-growing portfolio, Templeton is well on its way to becoming a global leader in the American whiskey category. The brand’s distinctive character, combined with Infinium Spirits’ focus on expansion, continues to strengthen its position across Europe and beyond.