Indri, an Indian single malt whisky brand, has made a significant stride by securing a listing in 79 Tesco stores across England. The non-chill-filtered expression, Indri Trini, will now be available to a broader audience, marking a milestone in the brand’s journey to global recognition.
This listing reflects Tesco’s commitment to offering a diverse and high-quality range of products that cater to an increasingly varied demographic. Helen Barugh, Channel Director of Grocery at Mangrove Global, praised Tesco’s buying team for their dedication to expanding their whisky selection. “The team is championing a truly diverse whisky range, featuring premium varieties that go beyond just price. This approach directly responds to what consumers are seeking: higher quality spirits, new varieties to explore, and a strong selection of world whiskies,” she commented.
Produced by Piccadily Distilleries in the village of Indri, Haryana, the whisky is crafted in six Scottish-style copper pot stills, made in India. The production process is described as ‘distinctly Indian’, featuring six-row barley grown locally in Rajasthan. This grain, cultivated for thousands of years, is known for its richer flavor compared to European counterparts. The region’s sub-tropical climate accelerates whisky maturation, resulting in more complex and deeper flavors due to faster evaporation.
Indri Trini is aged in a combination of ex-Bourbon, French wine, and PX Sherry casks, a ‘three wood marriage’ that contributes to its fruity, sweet, and nutty flavor profile. This craftsmanship was recognized when Indri Trini joined Mangrove Global’s portfolio in June 2024.
Siddhartha Sharma, Promoter at Piccadily Distilleries, highlighted the significance of the Tesco listing: “This strategic entry marks a major leap for Indri and reflects the growing global demand for our brand. Partnering with Mangrove Global has been pivotal to our success, and we are excited to continue expanding Indri’s reach. Being present at Tesco aligns with our vision of sharing the authentic taste and heritage of Indian whisky with a wider audience.”
Mangrove Global, tasked with introducing Indri and other spirits to new consumers, sees this Tesco listing as a key achievement. Stef Holt, Curator of Mangrove’s world whisky portfolio, noted, “Indian whisky is far from niche on the global stage. It has a strong domestic following and is gaining popularity among whisky lovers worldwide. Tesco’s decision to stock Indri Trini shows they are listening to their customers and advocating for quality world whisky.”
Indri’s flagship expression, Trini, is now available in select Tesco stores with a recommended retail price of £45 (US$59).
