Diageo’s prestigious Canadian whisky brand, Crown Royal, has unveiled the latest addition to its Higher Marques portfolio with the release of the Aged 31 Years whisky. This marks the third edition of the Extra Rare Series, building on the legacy of the previous 30-year-old expression, which was once the brand’s oldest offering.
Highlights of Crown Royal Aged 31 Years:
- Age Statement: Aged for an impressive 31 years, showcasing a remarkable depth of flavor and craftsmanship.
- Masterful Selection: Barrels were meticulously hand-selected by Master Blender Mark Balkenende, ensuring a unique and exquisite blend.
- Tasting Notes:
- Prominent spiced notes.
- Subtle hints of red apple and toasted oak.
- A delicate touch of vanilla, enhancing the overall profile.
- Bottling Details:
- Alcohol by Volume (ABV): 46%.
- Retail Price: Priced at $599 for a 750ml bottle.
- Availability: Limited distribution in select regions, including Arizona, California, Delaware, Florida, Georgia, Illinois, Louisiana, Michigan, Ohio, Pennsylvania, and Texas.
Hadley Schafer, Vice-President of Crown Royal, stated, “Crown Royal Aged 31 Years is our rarest variant to date and serves as the perfect addition to any luxury spirits collection. This whisky has been patiently aging for more than three decades, and it’s a true representation of the journey we have taken to create something extraordinary. We are excited to share this unique expression with our loyal brand admirers.”
In addition to this release, Crown Royal has expanded its portfolio earlier this year by entering the single malt category, launching a new flavored whisky, and debuting a bottled cocktail. Crown Royal remains the top-selling Canadian whisky and ranks as the fourth-biggest-selling world whisky in 2023, with sales of 7.7 million nine-litre cases, despite an 8.4% decline from the previous year.
