Bulleit Frontier Whiskey proudly introduces the latest addition to its renowned lineup—Bulleit Rye 10-Year-Old, cementing its place in the new Bulleit 10-Year Aged Whiskeys range. This release accompanies the highly regarded Bulleit Bourbon 10-Year-Old and further emphasizes the brand’s dedication to crafting bold, premium whiskey. With an eye toward innovation, Bulleit continues to offer a diverse portfolio for both consumers and trade.

Key Highlights of Bulleit Rye 10-Year-Old:

  • Iconic Mash Bill: 95% rye and 5% malted barley.
  • Aging Process: Aged for a minimum of 10 years in new charred American white oak barrels.
  • Flavor Profile:
    • Nose: Rich caramel, toffee, with buttery rye notes.
    • Palate: Pear-like fruitiness, dry oak, full-bodied vanilla, and a spiced rye finish.
  • Proof: Bottled at 91.2 proof (45.6% ABV), offering a balanced pour that embodies the best of rye’s signature boldness.
  • Awards:
    • Gold Medal at the 2024 San Francisco World Spirits Competition.
    • 98 out of 100 score at the 2024 International Wine & Spirits Competition, earning Gold Outstanding Spirit recognition.

Rye Whiskey’s Continued Rise

The launch of Bulleit Rye 10-Year-Old arrives during a surge in rye whiskey’s popularity, driven by its unique spicy character. Since its flagship Rye’s introduction in 2011, Bulleit has played a leading role in this revival. Notable milestones include:

  • Bulleit Rye 12-Year-Old Limited Release (2019): Recognized for its exceptional age statement and drinkability, this whiskey won Double Gold at the 2024 San Francisco World Spirits Competition.

Bulleit Bourbon 10-Year-Old: A Complement to the Range

Bulleit Bourbon 10-Year-Old, renowned for its high-rye recipe, offers:

  • Aroma: Toasted oak with vanilla and sweet dried fruit.
  • Palate: Spice, caramel, and a smooth finish, highlighting the whiskey’s complexity.
  • Bottled at 91.2 proof, it is a testament to Bulleit’s commitment to crafting world-class bourbon.

Brand Leadership and Future Innovations

Jenika Newsum, Senior Brand Manager at Bulleit Frontier Whiskey, emphasizes the brand’s innovation and commitment:
“Our Bulleit 10-Year Aged Whiskeys showcase the bold, spicy rye-forward flavors that define our brand. Each expression is a testament to our relentless drive to push the boundaries of American whiskey.”

Recent innovations include:

  • Bulleit American Single Malt and Batch 8 Barrel Strength Bourbon—both demonstrating Bulleit’s pioneering spirit in aging, finishing, and flavor exploration.

Accolades and Recognition

Bulleit’s rye and bourbon whiskeys have consistently garnered critical acclaim:

  • Bulleit Rye:
    • 96 out of 100 at the 2023 Chilled 100 Spirits Awards.
    • Gold Medal at the 2023 New York International Spirits Competition.
    • Platinum Medal at the 2022 ASCOT Awards.
  • Bulleit Bourbon 10-Year-Old:
    • Platinum Medal and Best Straight Bourbon at the 2023 LA Spirits Awards.
    • Multiple Gold Medals from major international competitions, including the New York International Spirits Competition and the San Francisco World Spirits Competition.

Availability and Pricing

  • Bulleit Rye 10-Year-Old is now available nationwide for consumers 21+, retailing at $49.99 for a 750ml bottle.
  • Packaged in Bulleit’s iconic bottle with a light green label highlighting the 10-year age statement.

Whether enjoying it neat, on the rocks, or in a cocktail, Bulleit encourages responsible consumption for all consumers 21+.

About Bulleit Frontier Whiskey

Established in 1987, Bulleit Frontier Whiskey is one of the fastest-growing whiskey brands in the U.S., known for its high-rye recipes and bold flavors. The brand continues to innovate with sustainability at the forefront, exemplified by its state-of-the-art distillery in Shelbyville, KY, and a carbon-neutral facility in Lebanon, KY. Bulleit’s dedication to whiskey craftsmanship and innovation remains unparalleled.