Baker’s Bourbon, long celebrated for its small-batch, single-barrel releases, has launched a new high-rye expression that’s set to captivate both seasoned bourbon enthusiasts and newcomers. This latest release not only doubles the rye content in the mash bill but also adds a layer of complexity to the bourbon while preserving the brand’s distinct character.

  • High-Rye Mash Bill: This new expression features double the rye content, adding complexity while staying true to Baker’s signature flavor profile.
  • Aged to Perfection: The bourbon is aged for a minimum of seven years, allowing it to develop rich flavors of caramel, dried fruits, and vanilla.
  • Single Barrel Tradition: Each bottle reflects the unique characteristics of its individual barrel, staying faithful to the brand’s single-barrel philosophy.
  • Bottled at 107 Proof: The higher proof enhances the whiskey’s depth, providing a bolder and richer drinking experience.

A Legacy of Innovation

Tim Heuisler, Brand Ambassador for the Small Batch Collection, explained that this new release is part of Baker’s ongoing commitment to innovation in the world of bourbon. “For over two decades, Baker’s has been the unsung hero of the collection,” Heuisler remarked at a tasting event in New York. He pointed out that roughly five years ago, the brand shifted to a single-barrel format, bringing well-deserved attention to its unique offerings.

Honoring Baker Beam’s Legacy

Since its launch in 1992 under the guidance of Baker Beam and Booker Noe, Baker’s Bourbon has been a cornerstone of the bourbon market. The introduction of this high-rye expression honors the hands-on approach and deep-rooted expertise of Baker Beam, who remains an iconic figure in the industry. Heuisler added, “Baker wasn’t just a whiskey maker, he was involved in every aspect of production, even driving distillery trucks. His hands-on dedication is what makes these special releases so meaningful.”

The Role of Rye in Flavor

While rye is typically associated with spiciness, Heuisler emphasizes that it brings much more to the table. “Rye tends to be classified as ‘spicy,’ but its impact on the whiskey can be far more nuanced depending on various factors like distillation proof and maturation,” Heuisler noted. This complexity is reflected in Baker’s high-rye release, where the increased rye content is carefully balanced to create a well-rounded and unique flavor profile.

What Sets Baker’s High-Rye Bourbon Apart?

  • Aging Process: The bourbon’s seven-year minimum aging period allows it to pull deeper flavors from the wood, such as caramel, dried fruits, and vanilla, setting it apart from other high-rye bourbons.
  • Proof of Perfection: Bottled at 107 proof, this new expression offers a robust yet refined experience, appealing to both traditional bourbon drinkers and those seeking something new.
  • Single Barrel Excellence: The individual aging of each barrel ensures that every bottle delivers a one-of-a-kind tasting experience, a hallmark of Baker’s Bourbon.

Rising Popularity of Bourbon

Amid challenges in other spirits categories, bourbon continues to thrive. Research shows steady growth for the bourbon market, with projections increasing from $7.79 billion in 2023 to $8.29 billion in 2024. This growth trajectory is expected to continue, reaching $10.69 billion by 2028. Baker’s Bourbon, with its innovative releases and commitment to quality, is well-positioned to remain a key player in this flourishing market.